Marketo has a new way to view smart campaign workflows. Engagement Maps have potential, but won't become truly useful until next year.
Twitter has survived technical woes, the paywalling of key features and dramatic falls in ad revenue. So why is a rebrand the biggest threat of all?
It's OK for AI to get it wrong occasionally. As Artificial Intelligence enters the mainstream, we must accept that the computer isn't always right.
2023 promises to be an uncertain year for B2B marketing. A difficult economy and strong regulatory headwinds requires a more complex marketing mix.
Dreamforce introduces a major upgrade to Salesforce Customer 360. What is Genie, and how important is it to the future of Salesforce?
There is more to nurture than email. Increase engagement by building a cross-channel marketing engine that runs on the schedule of your audience.
The introduction of Captcha on Marketo forms is the most notable feature in a release full of small tweaks and UI changes.
Is your business struggling to report on marketing performance? Using the right analytics solution is key to getting accurate campaign results.
Microsoft Office is integral to many business processes. However, recent attempts to tighten up some of its security loopholes caused a backlash.
Marketo Engage gains a set of important new integration capabilities this month, while email tracking and form validation also get upgrades.
