There is more to marketing reporting than viewing dashboards. Asking the right questions is just as important as showing the right numbers.
Conditional completion actions and better deliverability reporting are the highlights of a useful release for the app formally known as Pardot.
This quarter's Eloqua release introduces a new reporting metric, additional SMS capabilities and some important governance features for admins.
B2B marketing has changed. The business is demanding more from marketing, just as buyers have become harder to reach. A more coordinated approach is needed.
New legislation on both sides of the Atlantic threatens to upend the business models of big tech. How far-reaching will the consequences be?
Live chat has become an essential part of the B2B marketing mix. It's become more than just a tool for lead capture and customer service.
Adobe Summit unveils new integration and measurement capabilities that enable better personalisation and a more data-driven approach to B2B marketing.
During the pandemic, Microsoft's communication app evolved from a widely loathed niche to become a corporate standard alongside Zoom. Why?
Eloqua gains a set of small but very useful enhancements. Better A/B testing and more reliable email reporting are the highlights.
The latest Salesforce release brings significant new features to the new email and landing page editors. Are they finally ready for prime-time?
