Digital Intersections

Views from the intersection of digital marketing and enterprise technology

Marketo January 22 Release Overview

The ongoing evolution of the Marketo UI marks a major milestone, while updates to form validation rules will immediately benefit Marketo users.

Events: The Hybrid Future

Marketing has become a digital-first discipline. Events are no exception. Hybrid events are causing marketers to reimagine what an event can be.

Is Hybrid Working Really the Future?

It's widely believed that hybrid workplaces are the future. But is this really true, and what does hybrid working look like in practice?

How to Select the Right Marketing Technologies

Choosing the right marketing technology is a complex task. Follow this 5 step process to make sure you arrive at the right decision every time.

Oracle Eloqua 21D Release Overview

Eloqua gets a major new feature, with the addition of SMS marketing. Improved Salesforce Integration and higher API limits will see wider adoption.

Through the Metaverse

According to Mark Zuckerberg, the metaverse is the next big thing. Just what are the consumer and business needs that metaverse is intended to solve?

Nurture: Finding the Audience

Are you adding enough engaged contacts to your nurtures to generate results? Personalisation is key to successful nurture, but only for the right audience.

5 Essential Data Management Capabilities

Data management doesn't have to be complicated. Start improving the quality of your database with these 5 basic data improvement programs.

Salesforce Pardot Winter '22 Release Overview

A bumper release is headlined by a new landing page editor and new integrations. More welcome are smaller updates to list and prospect management.

What Are The Right B2B Data Sources?

Building a marketing database is hard. Choosing the best third party data sources for your database is even harder. The right vendor depends on your audience.