In 2005, Sirius Decisions invented the MQL. In 2021, Forrester are trying to kill it. Can marketing ever truly replace the humble lead record?
All change for Marketo, as Adobe kicks off a major transition for their marketing automation platform.
Another quiet Eloqua release introduces an important enhancement to blind form submits, as well as some interesting integrations and security updates.
There’s no right way to getting more opens and more clicks. Instead, many small changes can be combined to deliver the best results.
Marketing automation has evolved into a vehicle to run multi-channel campaigns. Are you making the most of your nurture programs?
The unexpected announcement of Windows 11 is already facing a backlash from IT Pros. It's not clear whether PCs will be able to run Microsoft's new OS.
B2B email personalisation doesn't have to be complicated. Start simple, with these five quick and easy ways to personalise your marketing emails.
There are many ways for B2B marketers to build a single customer view. Customer Data Platforms have clear advantages but also have their limitations.
When it comes to personalisation, the only real limit is scale and efficiency rather than ambition. All that's needed are a few simple building blocks.
Employees are reluctantly starting to return to the office, but that doesn't mean a return to the old 9 to 5. The new normal is that there is no normal.
