There has been a revolution in email marketing. Personalisation is king. Volume no longer matters. Adopting a customer-centric approach is the key to success.
Every successful event is run across multiple channels. So why do many nurture campaigns still rely exclusively on outbound email?
Brand guidelines are often very strict. Yet there is still more room for mixing variety and consistency than many brands assume.
The claim that inbound marketing is wholly consistent with the principles of GDPR has a fundamental flaw. Consumers don’t agree with it.
GDPR has decimated databases and made B2B marketing a lot harder. There’s still some good news, as well as a way forward for marketers.
